Viva La Juicy So Intense Limited Edition Parfum

This spring Viva La Juicy, a top 10 US prestige fragrance*, introduces its fourth limited edition parfum, Viva La Juicy So Intense.  Launching 10 November 2014 in Farmers, selected pharmacies and department stores, this over-the-top collector’s edition celebrates the success of Viva La Juicy by showcasing the scent’s most luxurious and decadent side.  A true work of art, Viva la Juicy So Intense is what couture fantasies are made of this holiday season.

The Inspiration
Glamorous and always the life of the party, the newest Viva La Juicy collector’s edition is inspired by the effortlessly beautiful and extravagant Viva la Juicy muse.  She fills every holiday fête with effervescence and never misses a chance to sip champagne while spreading serious holiday cheer.  Just like its muse, Viva La Juicy So Intense is unmistakably luxe and can’t be missed.

The Design
Taking the iconic, original Viva la Juicy bow to a whole new level, the Viva la Juicy So Intense bottle features a three-dimensional, sculptural bow that’s been frozen into a perfectly metalised flowing form for an extra dose of holiday shine.  Housed in a transparent jewel case, the reimagined fragrance is displayed like a true masterpiece, atop a sleek pedestal.  For the Viva la Juicy girl who lusts for it all, this limited edition scent is a must.

The Fragrance
The decadent scent of Viva La Juicy is transformed into a deluxe parfum spray, making the infamous fragrance even more luxurious.  Created from a delightful mix of mandarin orange, wild berries, honeysuckle, gardenia and creamy amber notes, Viva la Juicy is playful and alluring.

The Products
Viva la Juicy Limited Edition Parfum Spray 100ml RRP$195

Viva la Juicy So Intense will be available from 10 November 2014 at
Farmers, selected pharmacies and department stores nationwide

About Juicy Couture
Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable.  Embracing the effortless attitude of its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs.  The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewellery.

Juicy Couture is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in over 25 countries throughout North America, Europe, Asia, Latin America and the Middle East.  For updates and more information, please visit JuicyCouture.com.  Follow Juicy Couture on Facebook, Twitter, Tumblr, Pinterest, Instagram and blog, The Juicy.

VIVA LA JUICY IS A TRADEMARK OWNED BY ABG JUICY COUTURE, LLC AND IS USED UNDER LICENSE.

*Based on dollar sales of Prestige Fragrance Bar reported by NPD (Annual 2013).