PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream

Skin’s Best Defense Against Aging Continues Beyond The Jawline.

Is your neck giving away your age?  If your skincare routine is limited to your face, then the answer is yes.  Don’t fret!  With new, luxuriously nourishing Elizabeth Arden PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream skin’s best defense against aging continues beyond the jawline.

The skin structure of the neck and décolleté is much thinner and more fragile than the face with significantly less fat support.  This leads to increased vulnerability to sun and environmental damage as well as more apparent signs of aging, including loss of elasticity and resilience, sagging and lax skin, fine lines and wrinkles, and age spots.  PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream’s age-defying formula is uniquely developed for the special needs of this area, ensuring the delivery of essential antioxidants and age-fighters deep within the skin’s surface layers for maximum anti-aging benefits and restored resilience.  In fact, 7 out 10 women noticed firmer, more lifted skin in the neck area and a reduction in the look of lines and crepiness in the décolleté.   In addition, 83% of women said they would add PREVAGE® Anti-aging Neck and Décolleté Firm and Repair cream to their daily regimen.*

Infused with Elizabeth Arden’s exclusive powerhouse antioxidant, Idebenone, PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream’s velvety formula is coupled with high-tech tightening polymers and a Vitamin A derivative that helps to smooth and retexturise skin’s surface and support skin’s own natural collagen for a resilient and firmer appearance.  With daily use, it helps to tighten, tone, and intensely hydrate the neck and chest for a lifted, youthful, luminous appearance.

Key Ingredients:
• A powerful antioxidant blend of Idebenone, Thiotaine and Vitamin E Derivative neutralises and protects against free radical damage from the environment.
• Retinyl Linoleate, Lupin Seed Extract and Lipo Amino Acid help to support skin’s own natural collagen and elastin for a smoother, firmer, plumper look/appearance, while a powerful blend of Tightening Polymers provides a tightening effect to skin for a more youthful looking and contoured appearance.
• Optical Pigments, Encapsulated Citroflavonoids and Retinyl Linoleate improve skin’s radiance.
• Hyaluronic Acid, Sea Plant Extract Complex, Glycerin, Shea and Palm Butters impart delicate, vulnerable skin with instantly nourishing moisture.

Results*:
• 91% of women felt smoother skin
• 83% of women noticed healthier, more radiant looking skin
• 76% of women saw firmer skin
• 72% of women noticed a reduction in crepiness and an improvement in elasticity

Directions:
For best results, apply morning and evening on the neck and décolleté area.  Using fingertips, gently massage product in an upward motion from chest to chin.  PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream’s gentle formula is suitable for all skin types.


Price: PREVAGE® Anti-aging Neck and Décolleté Firm & Repair Cream 50ml RRP$169

Available: At all Elizabeth Arden stockists from 24 November 2014

NEW PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream Q&A with Art Pellegrino Vice President, Global R&D and Package Development, Elizabeth Arden

Why are the visible signs of aging much more apparent on neck and décolleté skin? Why is it important to treat this skin differently with a specific product? Why won’t a facial moisturiser work the same way?

The visible signs of aging are more apparent on the neck and décolleté because the skin in these areas is much thinner than on the face with significantly less fat support. When consistently subjected to environmental assaults, this skin begins to show the loss of elasticity, age spots, fine lines and wrinkles at a more accelerated rate. Additionally, the average consumer applies their daily skincare regimen—including a sunscreen—to the face only. Forgetting to treat the neck and décolleté can also lead to its vulnerability.

Considering that this skin is more delicate and vulnerable, it’s important to apply a product that is specially formulated with tightening and smoothing benefits, in addition to the richer hydration that a traditional moisturiser does not provide.

How do environmental assaults affect skin aging on the neck and chest; do they affect it differently than the face?

Like any exposed areas of the skin, environmental damage causes the production of free radicals, ultimately prematurely aging the skin. When the skin is more delicate, like the neck and chest, the results of this damage become more visibly apparent than areas like the face where there is generally more collagen and fat support to help support the skin.

What are the key ingredients found in PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream? How do they assist in providing a more youthful looking chest, neck and jawline?

PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream contains the powerful antioxidant Idebenone—the most effective antioxidant for environmental protection(1)—coupled with Thiotaine and Vitamin E to help neutralise and protect the skin against free radical damage.

In addition, the product features a blend of Retinyl Linoleate, Lupin Seed Extract and Lipo Amino Acid to help provide long term benefits like smoothing, firming and plumping the look of or appearance of skin with support to natural collagen and elastin.

Complementing these are optical pigments, Encapsulated Citroflavonoids and Retinyl Linoleate to help improve skin’s radiance. Intense skin hydrators, including hyaluronic acid, sea plant extract complex, glycerin, shea and palm butters keep skin moisturised.

What are the immediate and long-term benefits of PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream? Does the product have proven results?

After applying PREVAGE® Anti-Aging Neck and Décolleté Firm and Repair Cream, users will notice an immediate improvement in skin’s hydration and radiance.

Also boasting long-term benefits, in an 8 weeks consumer test(2)

• 91% of women felt smoother skin
• 83% of women noticed healthier, more radiant looking skin
• 76% of women saw firmer skin
• 72% of women noticed a reduction in crepiness and an improvement in elasticity

When and how should users be applying PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream?

PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream is appropriate for daily use on all skin types. Using fingertips, gently massage a dollop of product in an upward motion from chest to chin until it is completely absorbed. For optimal improvement of the skin, apply the product in the morning and evening.

Who should use PREVAGE®Anti-Aging Neck and Décolleté Firm & Repair Cream?

PREVAGE® Anti-Aging Neck and Décolleté Firm & Repair Cream is ideal for anyone experiencing the visible signs of aging on the neck and chest. It can also be used to help combat and help prevent the visible signs of aging and environmental damage to the delicate skin in these areas. It is gentle and effective for all skin types.

What is the best way to care for the gentle skin in this area?

Just like your face, the neck and chest should receive daily treatment and pampering to maintain a youthful appearance. Similar to delicate skin around the eyes, it’s one of the first areas to show aging, and like the eyes, these signs of aging are more pronounced. The best way to care for the neck and chest is to incorporate a targeted treatment product into your skincare regimen.

:
(1) For face products, environmental protection is against oxidative stress due to sun, smoke and pollution, with Idebenone compared to alpha lipoic acid, kinetin, vitamin C, vitamin E and coenzyme Q10.

(2) Based on a US home use consumer test of 54 women aged 25-65 after 8 weeks