Two ticks and special K is in

The New Zealand Heart Foundation’s new Two Ticks identifies core foods for a healthy diet - with Kellogg’s new Special K one of the first cereal brands to gain the accreditation.

Special K has more goodness than before thanks to its new three-grain recipe which includes added wholegrain oats. It is a source of wholegrain, protein and fibre, yet has 15 per cent less sodium than before.

Kellogg marketing and innovation manager Julian Ng says the makeover of the Special K recipe earlier this year was the first step in a new, healthier direction for the brand.

“The new flake recipe is being used across all varieties of the Special K cereal range. It represents a step change for the brand within New Zealand being the first time in its history that a recipe adjustment of this nature has been implemented.

“We are absolutely delighted of course that our new product meets the stringent Heart Foundation nutrition criteria for Two Ticks. It is recognition of the vision and hard work the team has put in to achieve a healthier product that delivers the same great taste consumers know and love,” Mr Ng says.

The Heart Foundation’s Tick manager Deb Sue says all products submitted for Two Ticks undergo independent analysis for nutrient content. “The Two Tick nutrition criteria are stringent and focus on identifying the core foods for a healthy diet – Kellogg’s Special K successfully meets the criteria.”

The Heart Foundation’s Two Ticks feature on Special K packs from early December. All Two Tick products are subject to random compliance audits.