When lips are lacking luscious care Keep calm... and lip balm

Rimmel London introduces its new Keep Calm Lip Balm, a moisturising balm with a fresh hint of a tint for an alluring just-bitten effect. It’s pout pampering perfection for the nation! London lips will go ‘balmy’ for Keep Calm Lip Balm’s ultra-nourishing, longwearing formula enriched with moisturising oils.

This powerful little bullet softens and protects lips whist helping to seal in moisture.

Keep Calm and Lip Balm will rocket to the top of your lust-list thanks to its clever modern pack
design. This super-stylish balm has a fun, quintessentially British look that’s perfectly topped off with the distinctive Rimmel crown. Presented in eye catching bright lipstick-style packs, the five shades each have a playful name and personality – Keep Calm and Shop, Kiss, Rock, Play or Party. No matter which mood you’re in, there’s a perfect match for you. Love them all? Collect them all.

Keep Calm and Shop is clear; Keep Calm and Kiss is a sweet sorbet pink; Keep Calm and Rock has bright fuchsia tones; Keep Calm and Play is a warm magenta; and Keep Calm and Party is a vivid amethyst shade. Each delivers a subtle hint of colour to your lips whilst protecting them all day long.

Whatever happens, never let life or your lips get you down! Just remember: Keep Calm and Lip Balm. Get the London look.



FACT SHEET
RIMMEL KEEP CALM LIP BALM
Rimmel introduces new Keep Calm Lip Balm, an ultra-nourishing, longwearing lip balm
with a fresh hint of colour. Whatever happens, keep calm and lip balm!

 Gives lips a hint of a tint for a just-bitten effect whilst delivering the protection, care
and moisturising power of a balm
 Enriched with moisturising oils, the nourishing formula calms, softens and protects
lips. Enjoy up to five hours of comfort and care


Shades:
010 Keep Calm and Shop
020 Keep Calm and Kiss
030 Keep Calm and Rock
040 Keep Calm and Play
050 Keep Calm and Party

RRP $3.99
Available January 2015 from Farmers Stores.