Pantone announced their 2015 Colour of the Year: Marsala

At Elizabeth Arden we don’t want you to just wear the Pantone colour of the year, but wear it beautifully with Elizabeth Arden’s Beautiful Color collection.

Earthy, wine lips…stunning, warm eyes…you can get ahead of the trend with Elizabeth Arden’s Beautiful Color Moisturizing Lipstick in Beauty and Beautiful Color Eye Shadow in Spice.  These buildable shades flatter all skin tones and boast both immediate and long-term skincare benefits.  Still on the fence?  Elizabeth Arden Global Makeup Artist Rebecca Restrepo and Style Director Shoshanna Gruss offer tips on mastering the trend.

Elizabeth Arden Global Makeup Artist Rebecca Restrepo says:

“A modern easy way to wear the rich shade of Marsala is by keeping other elements of the face highlighted and neutral.  For the eyes when using a shade like Beautiful Color Eye Shadow in Spice I like to anchor the shade with a pencil like Beautiful Color Precision Glide Eyeliner in Slate.  It’s a rich grey that has a subtle neutral intensity.  I line the top lash all along the lash line making sure to getter thicker on the last 1/3 of the outer corner of the eye.  Make sure to keep the outside edge going in an upward stroke to open and lift the eye.  If you desire an even more sultry look, add it to the inside waterline.  To complete the eye shadow look I add a highlight shade to the inside corner of the eye both top and bottom along inside lash line to create a soft brightening effect.”

“When I use a rich lip shade like Beautiful Color Moisturizing Lipstick in Beauty I do the blush last. This way I don't add too much colour.  When the lip is defined in this way the checks need less pop.  I also add a highlighter to the cheekbones and a bit on the outside of the brow/temple to brighten and create a vibrant face when using rich tones.”




Elizabeth Arden Global Style Director Shoshanna Gruss says:

“You also can’t go wrong with a ‘little black dress’ and a dramatic Marsala lip – very sexy.  Just make sure you don’t overdo it on the eye makeup… too much dark makeup on the face can take away from the full look.”

Elizabeth Arden Beautiful Color Moisturizing Lipsticks (RRP$49) are ultra-conditioning and hydrating thanks to moisture binding spheres, shea butter, and vitamins A, C and E.  Additionally, Volulip™ helps seal in moisture to give lips a fuller, more sumptuous appearance, and has been shown to increase the look of lip volume by 15% and firmness by 13%**.  And thanks to the moisture enriched pigments, Beautiful Color Moisturizing Lipstick provides exceptional colour payoff that lasts for 12 hours without feathering or fading.*

Elizabeth Arden Beautiful Color Eye Shadows (RRP$49) are infused with antioxidants and vitamins C & E to protect the delicate eye area and neutralise free radicals.  Advanced pigment technology provides exceptional colour saturation without creasing, and retinyl linoleate helps to minimise the look of fine lines and wrinkles with each use.

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*Based on a US clinical study of 30 women aged 25-65 over a 12 hour period.
**Based on one month in vivo testing on 21 women using a lip treatment product with 1% Volulip™
Volulip™ is used under the authorization of Sederma, Inc.