1000 tees for 1000 women - the New Zealand Breast Cancer Foundation announces unique tribute

By the end of summer, 1,000 New Zealand women will be diagnosed with breast
cancer - an average of eight women diagnosed every day.

In response to these alarming statistics, the NZBCF is launching 1000 Tees for 1000
Women - a campaign to raise funds to create a new, tailored counselling service for
women with breast cancer.

1,000 t-shirts numbered one to 1,000 will be available to purchase for the dollar
value of their individual number. The NZBCF aims to raise $500,000 from the sale of
1000 Tees for 1000 Women.

Funds will go toward a free, tailored professional counselling programme for women
affected by breast cancer, with the 1,000 women diagnosed this summer the first to
receive the service.

The programme will complement the existing support framework provided by the
NZBCF, which includes funding of one-on-one and group physical rehabilitation
services, practical support services for women with advanced breast cancer, online
and printed materials and a free breastcare nurse advice line, as well as assisting
breast cancer support groups around the country.

Most importantly, the service will provide counselling and support that meets the
specific needs of each individual woman, depending on her personal circumstances.

“Providing personalised support is overwhelmingly important. The 1,000 women
diagnosed this summer will be at different stages in their lives, and will want support
in different ways”, says Rebecca Wadey, official ambassador of 1000 Tees for 1000
Women, breast cancer survivor and journalist.

Counselling has been shown to significantly improve prospects for women going
through treatment. In fact, a meta-analysis in the United States showed mortality rates were as much as 39% higher in patients who had been diagnosed with major
depression.

“Knowing you don’t have to go it alone can make a real difference in the journey
that these women go through”, Ms Wadey continues.

The NZBCF’s personal approach to its new counselling service is reflected in its
campaign.

With just 1,000 one-off tees available for sale, there is only one opportunity to
purchase each number, meaning each tee is limited edition and entirely unique –
touching on the individual and personal journey each women undergoes.

In addition, each individual tee has been designed using a bespoke font, which was
originally designed for the highly acclaimed Wallpaper* magazine and donated by
New York-based company, Commercial Type.

As well as raising funds, the tees will also raise awareness of breast cancer in New
Zealand, act as a symbol of support by the wearer, and encourage others to lend
their own generosity.

“Each tee is a tribute to one of the 1,000 women diagnosed with breast cancer this
summer, a sign that those women are receiving the support they need, and a
symbol of the generosity of the wearer”, says Evangelia Henderson, CEO NZBCF.
New Zealanders can show their support for 1000 Tees for 1000 Women and New
Zealand women with breast cancer by purchasing a t-shirt and wearing it proudly.

Visit www.1000women.co.nz to purchase.








About The NZBCF:
The New Zealand Breast Cancer Foundation is a not-for-profit organisation that
depends on individual donations, community fundraising, grants from trusts and
foundations and partnerships with business for its work in breast cancer education
and awareness, medical research and training grants, advocacy, and supporting
women with breast cancer. The NZBCF’s programmes are evidence-based,
overseen by its medical advisory committee. The pink ribbon symbol is a trademark
of the NZBCF in New Zealand.

About 1000 Tees for 1000 Women:
1000 Tees for 1000 Women is a fundraising campaign and a unique tribute to women affected by breast cancer, initiated by The New Zealand Breast Cancer Foundation. To support the 1,000 women who will be diagnosed with breast cancer this summer, the NZBCF has created a bespoke collection of 1,000 one-off t-shirts numbered from one to 1,000, each representing one of these women. The tees will be sold for the dollar value of their particular
number, and the campaign aims to raise $500,000 for women affected by the
disease. Funds raised will go toward a new, tailored counselling service for women
living with breast cancer. 1000 Tees for 1000 Women will officially launch on
Wednesday 11 February 2015. To show your support for the campaign and women
affected by breast cancer or to purchase a t-shirt, visit www.1000women.co.nz.