Rimmel London Enters a New Era of Matte Colour with the Launch of Apocalips Matte Lip Velvet and Velvet Matte Nail collection

Say hello to colour with real MATTE-ITUDE! Rimmel introduces new Apocalips Matte Lip Velvet, the same earth-shattering, pure colour of Apocalips now comes in a splash of a mousse-like texture that quickly sets to a unique velvety matte finish with a flattering soft-focus effect. Also new from Rimmel is Velvet Matte Nail Collection, the ultimate matte nail collection in the most opulent shades of the season. 

For the very first time, liquid lip colour goes MAD MATTE with Apocalips Matte Lip Velvet; lips couldn’t look more fashion-forward. Thanks to its state-of-the-art technology, the formula locks in pure colour pigments for a deeply saturated look and a long-lasting full coverage that stay brilliantly colour-true over time. The lush velvet finish comes courtesy of a clever mix of powders, whilst a blend of lightweight oils and plantderived waxes creates a creamy texture and cushioning feel that feels oh-so comfortable for hours.

Rimmel’s sensational lip velvet comes in a powerful palette of four volcanic shades.




(In order as per above)
Pack a punch with pink Atomic Rose #206; go berry dark with the plum hue of Meteoric Matte #307; be bold with zesty rich Orange-ology #405 or make a statement with deep crimson Burning Lava #505.  Whichever fierce shade you opt for, your lustre-free lips will cause a commotion. 

Who needs gloss? The most fashion-forward nails are rocking a fierce finish: Velvet Matte. Now, for the first time, you can get matte Rimmel nail colour with one bottle – no top coat needed. Watch the formula go from glossy in the bottle to a velvety matte finish on the nail. 

Oozing catwalk-cool, the collection’s four rich shades are seriously sumptuous. No matte-r which hue you choose, your fingers will be on the fashion pulse.

(In order as per below) Indulge in sultry nail noir with slate grey Velvet Touch #013. Add a decadent touch of crimson with Sumptuous Red #014. Bring on the blues with the
dark cobalt tones of Midnight Kiss #015. And work modern Goth-chic with inky black Matte-itude #017.




FACT SHEET

RIMMEL APOCALIPS MATTE LIP VELVET

Colour enters a bold new era with the launch of Rimmel Apocalips Matte Lip Velvet, a long-lasting liquid matte lip colour with a smooth and even velvety finish. Dare to take your lips into the future.

- The mousse-like texture quickly sets to a unique velvety matte finish with a soft-focus effect.
- The intensely rich, pure colour stays true over time.
- The soft, weightless, non-drying colour has a creamy texture and a cushioning feel; lips feel comfortable for hours.
- Enjoy an easy, smooth and precise application.

Shades: Atomic Rose #206, Meteoric Matte #307, Orange-ology #405, Burning Lava #505

RIMMEL VELVET MATTE NAIL COLLECTION
Discover a new take and finish on nails. Rimmel introduces new Velvet Matte, the ultimate matte nail collection in the most opulent must-have shades of the season.

Shades: Velvet Touch #013, Sumptuous Red #014, Midnight Kiss #015, Matte-itude #017

Rimmel London Apocalips Matte Lip Velvet RRP $17.99 and Rimmel London Velvet Matte Nail Collection RRP $9.99 are available April 2015 from Farmers