Jumpstart to a Healthier Mouth™ with the LISTERINE 21 Day Challenge

Leading mouthwash brand LISTERINE® is calling on New Zealanders to take its 21 Day Challenge as research shows that brushing alone misses 75% of your mouth[1].

To maintain a healthier mouth a 3-step routine of brushing, flossing and rinsing with an antibacterial mouthwash twice daily is recommended. Completing this 3-step oral care routine helps kill bad breath germs and reduces plaque which can lead to oral diseases such as tooth decay.

Research has shown that brushing and flossing alone will not remove all plaque within the mouth[2]. The addition of a fluoride mouthwash can help strengthen teeth, control plaque and kill germs that cause bad breath. Jane Rossi, Dental Scientific Liaison at Johnson & Johnson Pacific suggests “Rinsing with an antibacterial mouthwash containing fluoride in conjunction with regular brushing and flossing can improve and maintain your oral health if used regularly.”



Adding LISTERINE® Total Care® Mouthwash to your oral care routine twice a day after brushing and flossing is the final proactive step towards better oral health.

It is believed that it takes just 21 days to form a new habit and with this in mind the LISTERINE® 21 Day Challenge aims to encourage consumers to form a healthy habit and
jumpstart a healthier mouth in just 3 weeks. From Day 1 and beyond, consumers will start to experience the benefits of a healthier mouth.

LISTERINE® Total Care® Mouthwash is proven to reduce plaque, kill germs, protect gums, prevent tartar and cavities, strengthen tooth enamel and deliver long-lasting fresh breath. LISTERINE® Total Care® Mouthwash’s unique formula combines four essential oils; Eucalyptus, Thymol, Methyl Salicylate and Menthol. This formulation works to penetrate deep into the plaque biofilm to disrupt bacteria and help reduce the build-up of plaque for a healthier mouth.

LISTERINE® Total Care® Mouthwash RRP $9.99



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[1] Data on file
[2] NC Sharma, et al, JADA April 2004; Vol. 135:496-504
*In lab test