Elizabeth Arden introduces new Prevage® Anti-aging wrinkle smoother

According to leading market research, the appearance of wrinkles is the number one aging concern for women.  Whether it’s the daily onslaught of environmental aggressors, the natural aging process or simply the laughs, smiles and expressions of life…wrinkles happen.  Many women are hesitant to explore in-office procedures to treat their wrinkles, given the expense and invasiveness.  Now you can consider an alternative solution, new Elizabeth Arden PREVAGE® Anti-aging Wrinkle Smoother and instantly experience skin-smoothing results! 

Formulated to specifically target the tell-tale signs of aging, PREVAGE® Anti-aging Wrinkle Smoother immediately fills and smoothes facial lines and wrinkles for an overall more youthful appearance.  This cosmeceutical skincare solution features the single most powerful antioxidant Idebenone Ester  blended with Thiotaine to help repair skin’s appearance and protect it from the free radical damage that leads to lines and wrinkles.  Immediately upon application, silicone powders fill and smooth out lines, while polymers tighten the skin for a visibly more even texture appearance.  Optical diffusers and soft focus silicone blur imperfections and impart skin with instant radiance to further reduce the appearance of lines.  Additional key ingredients, including vitamin A derivative, peptides and amino acids, help support skin’s natural collagen to minimise appearance of wrinkles overtime.

PREVAGE® Anti-aging Wrinkle Smoother is suitable for use on fine lines and wrinkles around the eyes including crow’s feet, forehead lines, nasolabial lines and even pores.  This clinically tested wrinkle fighting formula glides effortlessly onto skin and provides a perfectly smooth canvas for makeup application.  The formula is ophthalmologist tested for safe use around the eyes and by contact lens wearers.  PREVAGE® Anti-aging Wrinkle Smoother is packaged in a silver tube with a twist lock and flat spatula tip for precise application to targeted areas.

Immediate Benefits:
• LUMIFLECTTM technology with Optical Diffusers and Soft Focus Silicones immediately fills and blurs the appearance of existing lines and wrinkles while imparting skin with subtle radiance.
• A Tightening Polymer Blend provides skin with an instant tightening effect to firm the appearance of skin and help diminish the appearance of lines and wrinkles.

With Continued Use:
• Powerful antioxidants, Idebenone Ester and Thiotaine, help protect skin from the free radical damage that causes visible signs of aging.
• Retinyl Linoleate, a Vitamin A derivative, supports skin’s natural collagen to help reduce the appearance of fine lines and wrinkles while firming the look of skin.
• A blend of Botanical extracts, Biomimetic Peptide, and GABA Amino Complex work together to help reduce and relax the appearance of wrinkles and expression lines.
• Hyaluronic Acid Derivative and purified Carob Seed Extract help draw and retain moisture into the skin and smooth the appearance of fine lines.

Results :
• 100% of women noticed an immediate reduction in the appearance of lines and wrinkles, including crow’s feet.
• 100% of women instantly showed a significant reduction in the width, severity and number of crow’s feet, with deep crow’s feet lines reduced by 47%.
• 90% of women instantly showed a significant reduction in the size, severity and number of forehead wrinkles, with deep forehead lines reduced by 56%.
• 90% women instantly showed a significant reduction in the length, width, severity and number of nasolabial lines.

Directions:
For an instantly more youthful appearance, squeeze tube to apply a pearl-sized amount of product directly to desired areas in the same direction of the wrinkle.  Avoid dramatic facial expressions upon product application for best results.  PREVAGE® Anti-aging Wrinkle Smoother should be applied after PREVAGE® serums and moisturisers.  Allow serums and moisturisers to dry and absorb completely before application of PREVAGE® Anti-aging Wrinkle Smoother.  Thereafter, allow PREVAGE® Anti-aging Wrinkle Smoother to set on skin for one minute before any makeup application.  Product can be used both day and night as desired.


Price:   PREVAGE® Anti-aging Wrinkle Smoother 15ml  RRP$119

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* 54% of women say minimising wrinkles is the top reason for using anti-aging skincare, November 2013, Mintel.
* When compared to antioxidants in face products, Idebenone in PREVAGE® surpasses ferulic acid, alpha lipoic acid, kinetin, vitamin C, vitamin E, ubiquinone and resveratrol in environmental protection against oxidative stress due to sun, smoke and pollution.
*Based on a US clinical study conducted on 29 women aged 39-57 after a single use.