Introducing new Flawless Future Powered by Ceramide™ Night Cream

With stress amongst millennials at an all-time high, skin is paying a price.  With 25 years of ceramide technology research and proven product formulations, Elizabeth Arden introduces Flawless Future Powered by Ceramide™ Night Cream, the latest addition to the brand’s breakthrough Flawless Future Powered by Ceramide™ skincare collection that continues to challenge the effects of stress on the skin.

Flawless Future Night Cream supports skin’s nighttime renewal process to help counteract the visible effects of stress on the skin, brightening and evening tone while also easing the appearance of fine lines. After just one use, 94% of women reported that their skin felt soft, supple and nourished.¹ 

“We created the Flawless Future line to address that skin aging is not solely a chronologically triggered event, but also instigated by the stress of today’s hectic lifestyles” says Aurelie Felix, Senior Scientist and Manager of Research & Development, Elizabeth Arden.  “Stress doesn’t stop when the day is over, and a deeper look revealed the significant correlation between stress, sleep and aging signs.  This new perspective on skin-fatigue prompted the need for a 24/7 anti-stress skincare regimen and the introduction of a night cream to the Flawless Future product family”.



Stress and Aging

The correlation between psychological stress and skin is undeniable, appearing in the form of dullness, redness, dryness and even fine lines.  How does stress affect the skin?  Stress can accelerate the depletion of ceramides, the molecules that help keep the skin healthy and support its collagen matrix.  It also damages telomeres, the branches at the tips of each chromosome that are responsible for cell replication.

Collectively, this damage impedes the skin’s barrier function and wound healing abilities, resulting in uneven texture and tone and the loss of radiance and luminosity.  A study suggests that the stress-related effect on these factors can accelerate visible signs of aging by up to a decade!²

 
The Impact of Sleep Deprivation on the Stress Cycle

In addition to the immediate effects stress has on the skin, it also disrupts your sleep; in fact, 52% of young women say that stress has kept them awake at night in the past month.³   Sleep deprivation also leads to increased signs of aging, creating a stress cycle in which the stress of the day compromises the skin’s opportunity to recover from the physical effects of stress at night.

A good, restful night’s sleep is essential to the skin’s healing process, as it initiates faster cell turnover. The body also produces its highest levels of Human Growth Hormone (HGH) which repairs tissue damage during the sleep cycle.⁴   A bad night’s sleep, however, compromises the skin’s natural ability to repair and regenerate, accelerating the appearance of signs of aging.  Typically, skin is most receptive at night, making nighttime the optimal timeframe for a topical skincare product.

The Science of a Good Night’s Sleep

Flawless Future Night Cream features Flawless Future’s signature skincare technology - a fine-tuned blend of barrier supporting Ceramides, Telosense™ and a powerful skin brightener that work together to smooth, nourish, and revitalise skin’s appearance.

Additional key ingredients include:
• Ceramide Skin Identical Matrix – An optimal blend of ceramides, specifically targeted for ages 25-40, that helps to replenish depleted ceramides lost due to chronological aging and the enhanced aging effects of stress.
• Telosense™ – A protective protein complex shown to help minimise the appearance of early lines and wrinkles.
• Second Skin Protective Matrix – A non-occlusive film that helps to shield skin from pollution.
• Botanical Hops Extract– A potent hops extract that originates from France.  It helps to brighten the look of skin and reduce the appearance of discolourations and uneven skin tone.
• Tephrosia Purpurea Extract – A mineral-rich botanical that helps create a feeling of well-being and relaxation.

Supporting the product’s key benefits is an exclusive, fragrance technology that is proven to promote feelings of relaxation and well-being.  Showcasing just how efficacious Flawless Future Powered by Ceramide™ Night Cream’s advanced scent technology truly is, a clinical study was conducted using mood-based self-assessment where 100% of subjects reported they felt increased happiness, relaxation, satisfaction and stress relief.⁵   Therefore, this night cream is clinically proven to help induce a more restful sleep while also targeting first signs of aging.

 
Proven results after just 4 weeks of use: 
• 96% reported that skin felt moisturised, smoother and supple
• 95% said that their skin looked more radiant and felt nourished
• 93% said that their skin looked brighter and dullness was minimised
• 91% said that their skin’s texture was improved
• 87% reported a reduction in the appearance of fine lines

To use: Recommended for nightly use, apply generously to face and neck before sleep.

Price: RRP$104.00 50ml Jar

Availability: 29 June 2015 at Elizabeth Arden stockists nationwide


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¹ Based on a US home use consumer test of 110 women aged 25-40 after one use.
² Epel, S. and all (2004), Accelerated telomere shortening in response to life stress. PNAS.     Vol. 101, no49, 17312-17315
³ 2012 online Stress in America survey of 2,020 U.S. adults 18 and older by Harris Interactive for American Psychological
^{4 "}Takahashi Y, Kipnis D, Daughaday W (1968). "Growth hormone secretion during sleep". The Journal of Clinical Investigation 47 (9): 2079–90”
⁵ Based on a US clinical study investigating the effects of the fragrance on mood/relaxation states on 26 subjects using MRI brain scan and psychological self-assessment.