A new grooming toolbox essential has arrived

This month NIVEA MEN announces an exciting new addition to its men’s skincare range – NIVEA MEN CRÈME. A multi-purpose product designed with the specific needs of men’s skin at the core, NIVEA MEN CRÈME is the perfect addition to any man’s grooming toolbox, a new essential that for many has been a long time coming. It provides a simple, non-greasy but effective way for men to care for their skin every day.

Unlike their skincare-conscious female counterparts, Kiwi men are only just beginning to understand the benefits of using moisturiser in their day-to-day routines. While most men know it’s something they should do, they’re not really sure what the benefits of moisturising are. This wavering stance on grooming often leads to men swiping their girlfriend’s, wife’s or sister’s moisturiser, which means they aren’t getting the care that their skin actually needs.

NIVEA MEN CRÈME takes the confusion and fuss out of male skincare. It’s an easy, effective and tailored solution to moisturising your skin all over. There is now no excuse for forgetting to moisturise or for stealing your partner’s products.

As much as men like to think they get better with age, the structure of their skin actually declines more rapidly than women’s skin once they reach their mid-30’s, which is why it’s important for men to care for their skin and ensure the right moisturiser is part of their grooming arsenal.

Ken Lee, NIVEA Scientist confirms, “The beauty of an all-in-one cream like NIVEA MEN CRÈME is that it demystifies a good skincare regime and provides a sophisticated and easy way to care for your skin. NIVEA MEN CRÈME is a versatile moisturising cream that can replace all other creams in any man’s grooming toolkit. It is specifically designed to care for men’s facial and body skin, which has different needs to that of women, in one simple solution,.”

NIVEA MEN CRÈME is set to change the way men think about their skincare by making moisturising easy and effective. The light and non-greasy formula absorbs fast and is suitable for face, body and hands. It comes in a revolutionary double-embossed screw-top aluminium tin that is engineered for men’s hands and has a fresh, masculine scent.

NIVEA MEN CRÈME is available at all good pharmacies and supermarkets from 3rd August 2015 for $9.99.