Elizabeth Arden SUPERSTART Skin Renewal Booster

Known for a holistic approach to beauty, Elizabeth Arden has introduced a new skincare philosophy, Arden Active Skincare, in which their advanced portfolio of skincare products works to repair, transform and optimize to actively improve skin’s overall healthy appearance.  Today, Elizabeth Arden is proud to launch the first new Arden Active Skincare innovation: SUPERSTART Skin Renewal Booster.  This innovative product provides daily support to the surface layer of the skin, to help boost its natural defenses and ability to renew itself, while ultimately optimizing the results of the entire skincare regimen.
 
SUPERSTART marks the emergence of a new skin boosting beauty category, introducing the consumer to an imperative new step in their skincare regimen that addresses the healthy look of the skin’s surface layer, the stratum corneum.  Used before a serum or moisturiser, SUPERSTART Skin Renewal Booster’s ultra-lightweight, fast-absorbing formula is clinically proven to restore the healthy appearance of the surface layer for supple, smooth, more radiant-looking skin.  In fact, 92% of women agree that SUPERSTART helps repair the look and feel of their damaged or irritated skin,[1] and 95% also agree that SUPERSTART boosts the effectiveness of their skincare products.[2]  When used in tandem with Elizabeth Arden Prevage® and Ceramide™ products, SUPERSTART Skin Renewal Booster is proven to increase the effectiveness by supporting[3]:
 

• Skin’s natural collagen by up to 5x
• Skin’s natural elastin by up to 9x
• Skin’s natural hydration by up to 25x

“Our research has shown that the stratum corneum is even more important than we once believed.  Not only is it the skin you see, but it also acts as the skin’s barrier to the environment and the doorway to your skincare routine,” says Art Pellegrino, Vice President of Research & Development, Elizabeth Arden.  “We took a holistic approach to SUPERSTART to address each role the stratum corneum plays and – even more importantly – to help improve the overall effectiveness of the entire skincare routine.”
 
The skin is the body’s largest organ, vital to its overall health and well-being.  When compromised, skin may be unable to retain moisture, protect itself from the environment, and ultimately reduces its ability to repair and renew itself.  Skin can feel dry, rough and sensitive and may be prone to accelerated signs of aging.  SUPERSTART Skin Renewal Booster is designed with an exclusive Probiotic Complex, Sea Fennel and Flaxseed Extracts that work to holistically help skin restore its natural barrier to a healthy looking condition.  Skin is left feeling resilient, refreshed and capable of real transformation.
 

The Key Benefits
Developed in partnership with Signum Dermalogix, a leading biotech company, SUPERSTART Skin Renewal Booster works holistically to improve the healthy appearance of the skin’s surface layer.  It is clinically proven to help:
 

• Optimize skin’s microflora to strengthen its natural defenses.
• Support the stratum corneum to reinforce the integrity of skin’s barrier.
• Boost skin’s natural moisturisation and support skin’s ability to retain moisture.

All of these factors are crucial to the renewal of the skin’s surface layer and its natural defenses.
 
Boosts Skin’s Ability to Repair and Renew
The structure of the stratum corneum can be likened to a brick wall; cells filled with proteins (bricks) are embedded in essential lipids (mortar).  Taking a multi-pronged approach to promote skin balance and restore visible vitality, SUPERSTART Skin Renewal Booster is rich with Sea Fennel and Flaxseed Extracts.  These ingredients help enhance the skin’s natural renewal process and essential lipids, which ultimately help to support the stratum corneum and reinforce the integrity of the skin’s barrier.  When skin has a healthy stratum corneum, it can better protect itself from the environment, toxins and irritants.  The infusion of Glasswort Extract improves skin’s natural moisturisation by supporting the production of Aquaporins, skin’s water channels that play a critical role in minimising skin dryness.
 
Boosts Skin’s Natural Defenses
Natural microflora, comprised of both healthy and unhealthy bacteria, reside on the surface layer of the skin.  SUPERSTART’s Probiotic Complex helps support skin’s natural antimicrobial properties and balance its microflora to strengthen its own natural defenses and improve skin’s healthy look.  This balance, coupled with an improved skin barrier, allows for a healthy looking surface layer.  Skin looks smooth and radiant, feels supple and resilient, and gets superior results from skincare regimens.
 
Boosts the Overall Effectiveness of Your Skincare Regimen
SUPERSTART Skin Renewal Booster is a universal beauty innovation designed to complement every woman’s skin type and all treatment regimens.  By optimizing the skin’s surface layer it ultimately ensures the skin is more responsive to all products in the regimen, and that each subsequent treatment is able to deliver stronger results.
 
To demonstrate its effectiveness when used with leading skincare regimens, SUPERSTART was proven to boost the efficacy of Elizabeth Arden’s renowned Ceramide™ and Prevage® product lines.‡  When regularly applied before Prevage® Anti-aging Daily Serum, SUPERSTART helps strengthen the skin’s natural defenses and ability to fight free radicals caused by environmental assaults.  When applied with Ceramide Capsules Youth Restoring Serum, SUPERSTART improves skin's renewal and encourages skin to maintain optimal lipid levels to reinforce the integrity of the skin's barrier.  In fact, 95% of women agree that SUPERSTART boosts the effectiveness of their skincare products.†
 


The Key Ingredients:
Probiotic Complex – a complex that provides the skin with complementary pre-probiotic action that not only triggers an improvement in the appearance of the skin with a nourishing and smoothing effect, but also optimizes skin’s natural microflora and defenses.

Sea Fennel – this rare Mediterranean coastal plant, with the unique ability to survive on rocks despite regular exposure to waves, enhances surface skin cell renewal to help increase luminosity, skin smoothness, and complexion.  It also contains antioxidant properties that help to scavenge and fight off free radicals that lead to skin damage and signs of aging.

Flaxseed Extract – this plant seed extract helps to reinforce skin’s barrier and encourages skin to sustain optimal lipid levels.

Glasswort Extract – derived from a coastal succulent, it helps boost skin’s natural moisturisation by optimizing Aquaporins, skin’s hydration channels, and reducing water loss within the skin.
 
SUPERSTART Delivers Proven Results:

• 92% of women agreed skin looks and feels smoother**
• 92% of women agree that SUPERSTART helps repair the look and feel of their damaged or irritated skin*
• 86% of women saw more radiant skin**
• 83% of women said skin felt hydrated and comforted[4]
• 77% of women with sensitive skin agree that using SUPERSTART makes their skin feel less sensitive† 

To use: Apply a pearl-sized amount to the face in the morning and evening prior to your favourite Elizabeth Arden Prevage® or Ceramide™ serum and moisturiser.
 
Price: RRP$106 - 30 ml.


[1] Based on US home use test with 89 women 25-59 years of age after 8 weeks.
[2] Based on US home use consumer test on 62 women aged 25-59 after 8 weeks.
[3] Based on ex-vivo test comparing the effectiveness of top-selling Elizabeth Arden anti-aging products when used alone vs. when used in combination with SUPERSTART Skin Renewal Booster.
**Based on US home use test with 159 women 25-59 years of age after 8 weeks
[4]Based on a US home use test with 160 women 25-59 years of age after 4 weeks