New Men's fragrance John Varvatos Dark Rebel

New Men's fragrance John Varvatos Dark Rebel

2 November 2015, 6:00AM
Elizabeth Arden

Dark Rebel, the newest addition to the John Varvatos fragrance portfolio, channels the primal, visceral spirit that stirs in all of us, and awakens our senses to all we cannot see.  From darkness, comes light with the new John Varvatos Dark Rebel fragrance.
 
Inspired by risk-taking, a rebellious attitude and classic bad boy icons, Dark Rebel is distinct and pure edge: tough, intoxicating, and totally uninhibited. 
 
Dark Rebel surprises with its aroma: a mixture of familiar woodsy scents and unexpected sharpness and the unparalleled craftsmanship indicative of the John Varvatos brand.  The fragrance contains hints of Jamaican Rum, black leather, and the exotic dragon skull flower accord, which all blend together to give the fragrance its wild edge.  Nutmeg essence provides a note of sweetness, while black pepper gives it some bite.  This juxtaposition works well to encapsulate the fragrance’s sense of moody restlessness.
 
Dark Rebel is the bad boy of our fragrance collection, and it’s the perfect compliment for the inner darkness within each of us,” said John Varvatos.  “Its DNA exudes a timeless style and fearless attitude.  The rich, masculine scent is alluring in its deviation; tough, rebellious, and unlike any fragrance you’ve experienced before.  I like to think of Dark Rebel as the perfect rock song; it pulls you in with what you know, and then takes you to a whole new level.”
 


The fragrance is the result of a long-standing collaboration between Varvatos and Givaudan Senior Perfumer, Rodrigo Flores-Roux.  “Dark Rebel has an enticing perplexity that isn’t found in the rest of the John Varvatos fragrance collection,” said Flores-Roux.  “The scent is unfamiliar, yet instantly intoxicating.  The mixture of notes is devilish, and together they create something more adventurous and exciting than we’ve ever done before.”
 
A celebration of the unique John Varvatos DNA and signature fine quality, Dark Rebel is a unique take on classic rebelliousness that’s sure to ignite everyone’s inner bad boy.
 
THE FRAGRANCE
 
TOP NOTES:  Rich and subtly sweet golden Jamaican rum and oak barrel aged Kentucky bourbon blend seamlessly with the warm spices of davana essence, clary sage enriched essence, and Ceylonese cardamom absolute for an exceptionally smooth, intoxicating opening.
 
HEART NOTES: The unusual personality of the exotic dragon skull flower is captured in textural, supple black leather and studded with the bite of black pepper, to reveal its edgy signature.  Nutmeg and styrax absolute create an underlying sense of woody sweetness.
 
BACKGROUND: Akigalawood delivers depth and masculinity joining a comfortable background of Mexican blackened vanilla beans, cade essence, castoreum, balsawood, and dark, redolent tobacco leaves.
 


THE PACKAGING
 
Dark Rebel is housed in the iconic John Varvatos flask bottle, now in a rich black glass with a tactile finish.  It’s topped with an opulent black cap with a silver fleur-de-lis design.  The bottle contrasts a sleek, modern design against a tough exterior.
 
John Varvatos Dark Rebel, EDT Spray 75ml RRP$133
John Varvatos Dark Rebel, EDT Spray 125ml RRP$175

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