adidas reveals hot new limited edition collection Fluid & Etch Pack

adidas continues to drive innovation in football in 2016. Fresh from the launch of the ACE 16+ PURECONTROL: the world’s first high performance laceless football boot, today adidas released their latest limited editions – the Fluid and the Etch packs. The Limited Collection products bring a distinct new look to the ACE 16 and X 15 silos using ground-breaking design processes.
 
The boots are part of the Limited Collection: a range of exclusive footwear released in very limited quantities to show the latest in innovation and creator spirit. A small number of both Fluid and Etch versions of the X 15 and ACE 16 will be available from today at The Soccer Shop, adidas retail and adidas online. RRP is $299.95.
 
THE FLUID BOOT
The Fluid boot embodies movement. The upper is created using an innovative process that takes a semi-fluid metallic pigment, and runs magnets over the boot to manipulate the liquid and creates distinctive patterns and textures. The pigment then freezes and sets to create a dark metallic, light-catching material.
 

Photo courtesy of Spark PR & Activate

THE ETCH BOOT
The Etch boot has been designed to be the ultimate expression of a pure football boot. It is constructed using only K Leather, with no additional constructions or additions. As a result, the boot delivers unparalleled levels of comfort. The material is naturally light and soft, to provide a snug fit as if it is moulded to the foot. The traditional K leather upper was then given a futuristic design by etching the surface for a unique texture.
 
adidas Football Vice President of design Sam Handy says, “With the Limited Collection, we have the opportunity to showcase cutting edge techniques and try things that are not possible in the mass offerings. This could be done through design, product innovation or collaborations. We’ve seen an exciting rise in ‘sneaker culture’ permeating its way into football. The Limited Collection is about celebrating this culture.
 
“All key lines of the ACE and X on-field boots have been recreated as Fluid and Etch versions. For the Etch boot, the challenge was to create an affected surface but not to destroy the leather with the laser etching process. For the Fluid boot, we trialled various versions of the upper before landing on the perfect method of manipulating the metallic finish for the vision we had.”
 
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball on twitter to join the conversation.