New Release from Ladi6 "Beffy" On Universal Music New Zealand

With their new single 'Beffy', Ladi6 reframe the 90s/early 2000s neo-soul and hip-hop sound their early music was built on inside a krautrock inspired electronic frame. Concise, colourful and heartfelt, it's the sound of a band focused on feel over thought. "This time around we wanted to get away from making a specific type of record and just feel our way through what came out," Parks explains. "We just wanted to trust ourselves and be authentic to what came naturally," Ladi continues.
 
To accomplish this, in July 2015, Ladi, Parks, Julien Dyne, and Brandon Haru, the four Auckland-based musicians collectively known as Ladi6 partnered with iconic New Zealand bar chain The Matterhorn to host The Alpha Sessions. Over nine shows held between two cities, they brought their studio set-up, vintage keyboards and drum machines and all on stage. Through live, in-the-moment improvisation, they turned these freestyle jam sessions into the songs that make up their forthcoming new album. In line with this approach (insert album title here) sees all four musicians sharing production duties, making it a complete group effort.
 
Accompanied by an equally vivid animated video created by respected New Zealand director, animator and illustrator Robert Wallace, 'Beffy' is a soulful and emotionally engaging statement of intent from an experienced and well-regarded band who continue to challenge themselves creatively. "We love Robert's aesthetic and interpretative vision," Ladi says. "We've worked with him in the past on videos and album artwork, and he's always added value to our original ideas through shining a new light on them." 
 
LADI6 BIOGRAPHY
 
Ladi6 is the group project of vocalist Ladi, beatmaker/producer Parks, drummer/producer Julien Dyne and keyboardist/producer Brandon Haru. Based in Auckland, New Zealand, Ladi6 have been regular visitors to Europe, the US and the UK for half a decade, along the way performing to crowds across the Northern Hemisphere and sharing stages with the likes of Gil Scott Heron, Erykah Badu, Mos Def and Oddisee. Since 2009 they have released three full-length albums with BBE (UK), Rough Peel Music (NZ), Eskapaden Records (EU) and their own Question Music. Over the course of these projects, Ladi6 have recorded with respected international producers Sepalot (EU) and Waajeed (US) and captured the imagination of music lovers everywhere through their intuitive studio explorations of neo-soul, hip-hop, beats and electronica and their energetic live show.