How new health club management technology is finally meeting both business and client needs

Tanita Europe and boditrax Technologies Ltd have joined forces to create the Tanita boditrax System targeting health clubs and wellbeing operators across Europe. The beautiful stand-alone unit incorporates, secure cloud hosted boditrax software and the latest advanced Tanita Segmental Multi Frequency BIA Technology to provide instant body composition measurements, personalised client tracking and group management reports.
 
The Tanita Boditrax System delivers cloud hosted digital health technologies for the fitness, health and corporate wellness sectors, offering an engagement, development and retention platform that informs and helps users track their fitness journey. This cloud based data allows users to understand accurate body composition analysis and insights, wirelessly track health and fitness data and view their progress on-screen, online or via the handy boditrax app.
 
This meaningful data outlined in tailored management reports, not only helps trainers track client progress and set realistic goals, but also helps management to personalise member services and drive targeted marketing campaigns. Rather than spending time analysing data, staff can use their time more effectively consulting clients, equipped with 24/7 real time, live analysis.
 
 “We take great pride in developing and offering our clients the very best in body composition technology and improve member experiences and results” says Jan Alderlieste, Managing Director, Tanita Europe “We’re committed to providing a range of tailored solutions which can help facilities to better their offering and boost retention by embracing the digital age we live in.”
 
Hundreds of facilities offering diverse client services have already integrated the Tanita boditrax System from the largest international leisure providers to independent single site gyms. The new concept is also attracting business from forward thinking organisations including universities and low cost gyms looking to generate additional revenue to Local Government Corporate Wellness Programmes and Hospital Services with a view to enhancing health performance outcomes.
 
‘We are incredibly excited about the boditrax collaboration with Tanita, which we believe lies at the heart of our offering,’ says Nick Stillman, Marketing Director of boditrax.  ‘Tanita has an excellent product reliability, with a world class reputation amongst both medical and fitness professionals”.