Don't Wait for Wrinkles - Fight the Seven Signs of Ageing Before They Start

Don't Wait for Wrinkles - Fight the Seven Signs of Ageing Before They Start

20 December 2016, 1:21PM
Impact PR

Is less stress on the top of your New Year’s resolutions list? With Olay Total Effects you’ll tick one worry off your list, with anti-ageing skincare that just got even better, giving you the radiant skin you want and helping to tackle the seven signs of ageing!

Olay Total Effects has been the trusted anti-ageing skincare choice of women the world over for more than 12 years. Containing its highest ever levels of vitamin B, Olay Total Effects Moisturiser works throughout the day to keep skin moisturised and nourished to better fight the seven signs of ageing.

With 2x the power for skin renewal to help fight signs of ageing, Olay Total Effects Moisturiser works to achieve results in seven key areas. You won’t be waiting for wrinkles – you’ll be fighting the signs before they start!

The all-new formula contains Panthenol (Pro Vitamin D5), known for its skin moisturisation and skin soothing benefits, Niacinamide (Vitamin B), the multi-tasking wonder ingredient proven to address hyperpigmentation, cell turn over, hydration, skin barrier, texture and skin tone, and Vitamin E, which functions as a skin-soothing conditioning agent with antioxidant properties.

The powerhouse formula targets the seven signs of ageing; line minimisation to reduce the appearance of fine wrinkles, nourishing moisturisation to soothe dry skin, tone enhancement to even skin tone for a more balanced colour, gentle exfoliation that smoothes and evens skin texture, pore refinement to minimise the appearance of unwelcome pores, antioxidants to help protect the skin’s moisture barrier and subtle lifting, hydrating the skin for a firmer appearance.

Olay Research & Development Expert, Murali Sampath, says women who face more lifestyle pressures and stress may cause their skin to age faster.

“Psychological stress can have physiological effects on our skin, going so far as to weaken the skin’s barrier function, which could allow more irritants, allergens and infectious agents to penetrate the skin and cause problems,” says Sampath.

“Whilst we know physical stress such as smoking, weather and UV damage can have adverse effects on our skin, emotional stress has been shown to shorten the molecular countdown mechanism in our cells, and may explain how stress causes us to age quicker.”

Upgraded products include Olay Total Effects Moisturiser Normal SPF15 (RRP $33.72), Olay Total Effects Moisturiser Gentle SPF15 (RRP $33.72), Olay Total Effects Moisturiser Normal (RRP $33.72), Olay Total Effects Moisturiser Gentle (RRP $33.72).

The all new Olay Total Effects range is available now in supermarkets and pharmacies nationwide.

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