Sportful partners with Drops Cycling Team

Sportful are please to announce partnership with Drops Cycling Team for 2017. 

The brand will be the official Drops Cycling Team race clothing supplier this season as well as making race and replica kit available for sale.

Established in 1972, Sportful have a rich history within the cycling industry providing innovative sportswear with an emphasis on designing apparel to improve performance in all conditions.

“We’re really looking forward to working side by side with Sportful next season,” said Drops Team Director, Tom Varney.

“Their experience and passion for cycling means they are the perfect partner for us. We originally planned to launch our 2017 kit at our Team Launch in February and debut it at Het Nieuwsblad. However, Sportful have pulled out all of the stops for us and we are delighted to debut the kit at the Cadel Evans Criterium and Road Race.”

As well as helping to drive the sale of all Drops replica and race kit, the riders will also provide Sportful with feedback to help with evolve future racewear.  

“We have been supporting women’s cycling for some time and the opportunity to increase our involvement and partner with Drops is a perfect fit, their goal to elevate the awareness of the sport is a message we can really get behind. We’re also looking forward to working with the athletes as we continue to refine and develop new women’s specific products. Having a women’s team that is racing at World Tour level is a great asset in addition to our two World Tour men’s teams” - Glen McKibben, Sportful Brand Manager


Feature image credit: Sportful