Andre Agassi Returns To The Australian Open With Lavazza

Lavazza Global Tennis Ambassador Andre Agassi returned to the Australian Open today.
 
Appearing via video link, the six-time tennis world number one discussed his views on the 2017 Australian Open, and his extensive role with the global Italian coffeehouse, well known for its partnerships with major sporting events across the world.
 
Announced as Lavazza Global Tennis Ambassador at the 2016 US Open, 46-year-old Agassi has a passion for coffee, with an espresso among his favourite brew.
 
“In my autobiography I write about my life-long love for coffee, so it is a natural fit for me to be partnering with Lavazza, a company that has been at the forefront of the industry from day one. Lavazza not only invented the coffee blend more than 120 years ago, but also works with passion to make the best quality and authentic Italian coffee I have known and loved for decades.”
 
Joining Agassi was Lavazza Global Vice Chairman Giuseppe Lavazza, a fourth generation descendant of the Lavazza family, who discussed the importance of his company in partnering with Andre Agassi.
 
“Lavazza is proud to partner with one of history’s greatest athletes.
 
“We began communicating the company’s passion for tennis over six years ago at Wimbledon, and tournaments quickly became one of our core strategic platforms from which to communicate our heritage, values, and products,” said Mr Lavazza.
 
Established in Turin, Italy in 1895, Lavazza is the world’s only beverage brand to partner with all four Grand Slam tournaments including, Roland-Garros (Paris), the US Open (New York), Wimbledon (London), and most recently the Australian Open (Melbourne).
 
Approximately 250,000 cups of Lavazza coffee will be served to tennis fans attending the 2017 Australian Open.
 

THE FOLLOWING QUOTES WERE RECORDED AT THE PRESS CONFERENCE HOSTED BY LAVAZZA
Lavazza Global Tennis Ambassador Andre Agassi said:
 
“It’s important for me to be a part of this (Lavazza) for a variety of reasons; the family component of this company, the longstanding history of it, their connection to the communities they’re involved in.”
 
When asked about Novak Djokovic’s Australian Open loss 
“I think he needed a couple of Lavazza (coffees) in the fifth set.”
 
“I’ve celebrated Novak’s accomplishments to the point of predicting he’s going to win everything and the truth is it’s always a surprise when he loses.”
 
 “What I can speak to is Novak’s game and his abilities and there’s no reason in the world why he can’t turn it around. Novak won’t need to learn in as harder way as I had to learn, he still has time, and he’s a heck of an athlete. In my opinion one of the greats of all time so I give him a high chance coming back in a hurry.”
 
When asked about Nick Kyrgios’ Australian Open loss 
“He’s obviously a rebel of sorts. He’s a fighter of sorts. He might choose to take some of those fights and fight himself. I would much prefer to see him fighting his opponent and fighting for the opportunity to get better and to do some of the things he’s capable of.
 
“I wish good for him because he obviously isn’t comfortable in his own skin at the moment.”
                 
When asked about Andy Murray’s Australian Open performance 
“He’s very impressive. I’ve always talked about Andy as a person that has never really realised his maximum potential. He’s so good at certain things it almost makes him a bit indecisive. It almost makes him not bring his strengths to the table as much as he could.
 
“If he actually minimised his defensive skills by just five per cent he might actually be a better player.
 
“My expectation is he is only going to get better. It looks like he’s strong. It looks like he’s fit. It looks like he knows how to invest in himself.”