Design Graduate Makes Couture Envirosax Dress, Unveiled at Sundance Film Festival

Envirosax the original designer reusable bag, has selected Amit Ayalon, a recent design graduate to create a dress out of beautiful Envirosax designs and colours.

The dress, unveiled at the prestigious Sundance Film Festival Alive! Expo Green Pavilion creatively showcases the high quality and beauty of the unique prints of Envirosax while also helping aspiring fashion and costume designer Amit Ayalon showcase her talent in front of the Hollywood industry.

“I’ve always wanted to make a couture dress out of Envirosax bags because it’s a way to showcase the beauty of our designs in a creative and innovative way,” said CEO and founder Belinda David-Tooze. “It was very important to me to work with a recent graduate as design is a tough business to get your start. This way our dress also gives Amit the exposure and access to help turn her dream into a reality.”

Amit Ayalon, from Tel Aviv, Israel, is a recent graduate of the Australian Institute of Creative Design and won most outstanding student of the year award. She aspires to work with costumes in the movie industry while also continuing her couture design collection, Becoming Silhouettes by Amit Ayalon.

Made out of Envirosax original prints, the patterns selected range from floral prints to Japanese and Bohemian designs. The motif consists of a jacket, Victorian corset, back scroll piece, bustle and skirt.

“The warm brown, gold and red colours dominating the prints remind me of the Moulin Rouge fashion,” said Ayalon. “Other sources of inspiration came from movies such as Alice and Wonderland and Sherlock Holmes.”

Becoming Silhouettes by Amit Ayalon is her design label that released its first couture collection called The Neverland Collection. Inspired by fantasy movies such as Lord of the Rings and Avatar, The Neverland Collection gives the garments a dreamy feel showcasing a mixture of femininity and strength, the fairy and the warrior.

“My real passion is working for the movie industry while continuing my label collection as well as creating custom made garments,” said Ayalon. “Designing costumes give me the creative freedom to let my imagination lead the way.”