Digital Marketing Trends in 2022
25 May 2022, 6:49AM
Digital marketing is constantly evolving, and it can be hard to keep up with the latest trends. Here are some digital marketing trends are proving to be big in 2022.
Customers increasingly expect brands to offer personalized experiences. This means that brands need to collect data about their customers and use it to create tailor-made content and experiences.
This is particularly true when it comes to maximising the potential and lifetime value of every customer. Digital marketing agencies in Hamilton are using highly personalised campaigns to onsell, upsell and upgrade customers while they are still in the online store.
However, using the intelligence they have gathered about their customer, digital marketers are targeting customers after the sale as well. Based on previous buying behaviour, they will attempt to attract repeat sales, upgrades, resupply of consumables, and special offers.
Augmented reality (AR) is an exciting way to engage customers and create immersive experiences. We think AR will become more common in marketing campaigns as more businesses realize its potential.
Voice search is becoming more popular as more people use voice-activated assistants like Siri and Alexa. This trend is only going to grow, so brands need to optimize their websites and content for voice search.
Instagram shoppable posts
Instagram has introduced shoppable posts, which allow users to buy products without leaving the app. This is a convenient way for customers to purchase products and we think it will be popular in 2022.
Micro-influencers are social media users with a small but engaged following. They tend to be more relatable and trustworthy than traditional celebrities, which makes them appealing to brands. We think micro-influencers will continue to be popular in 2022.
Interactive content is a great way to engage customers and get them involved in your brand. We think more businesses will use interactive content such as quizzes, polls and games in their marketing campaigns in 2022.
Live streaming is a great way to connect with customers in real-time. We think more businesses will use live streaming for product launches, Q&As and other events in 2022.
Chatbots are a convenient way for customers to get answers to their questions without speaking to a human. We think they will become more widespread in 2022 as businesses realize their potential.
Blockchain technology is often associated with cryptocurrency, but it has other applications too. We think blockchain will begin to be used more in marketing in 2022, for example to create transparent supply chains or to reward customers for their loyalty.
5G and mobile search
5G is the next generation of mobile internet, and it’s set to revolutionize the way we use the internet. 5G will make it possible to do things like download movies in seconds and stream live events in virtual reality. We think 5G will have a big impact on digital marketing in 2022.
Mobile searches already account for more than 50% of all internet searches. It is increasingly important for websites to be optimised for mobile search.
Artificial intelligence (AI) will become more prevalent
AI is already being used in digital marketing to create personalized experiences for consumers and to drive better results. In 2022, AI is becoming even more important as businesses strive to stand out in a crowded marketplace. AI can be used to create more targeted and effective online marketing campaigns, to automate repetitive tasks, and to gather insights that would otherwise be difficult to obtain.
Virtual events will become more common
Due to the pandemic, virtual events have become increasingly popular in recent months. This trend is likely to continue, even after the pandemic has ended, as businesses realize the benefits of virtual events. Virtual events are more cost-effective and easier to scale than traditional in-person events.
The line between marketing and sales will blur
As businesses become more focused on the customer journey, the line between marketing and sales will continue to blur. We can expect to see more businesses using marketing techniques to generate sales, and sales techniques to generate leads.
Digital marketing will continue to grow in popularity and importance in the coming years. This is due to the continued growth of the internet and mobile devices, as well as the increasing amount of time that people are spending online. In addition, businesses are increasingly using digital marketing to reach and engage with their customers. As a result, we can expect to see new and innovative digital marketing trends in the coming years.