Barbie® celebrates 50 years of fashion, fun and dreams!

On March 9th, 2009 the world’s most famous fashionista, Barbie® celebrates 50 years of fashion, fun and dreams!
We look forward to sharing with you shortly the exciting plans we have for the Anniversary celebrations taking place on March 9th, both in New Zealand as well as internationally.
 

First introduced at the New York Toy fair in 1959, Barbie today is truly a global sensation. Recognised, adored and celebrated around the world, no matter where you go, the mere mention of Barbie elicits a reaction.

People are passionate, persuasive and have their own personal story about Barbie. How can one doll create such a passionate response? Barbie is more than just a doll; she is a modern cultural icon!

Inspiring over four generations of women and girls, at any given moment in history, Barbie is a reflection of the times and always culturally relevant. She is on-trend and classic. She is always distinctly, unapologetically……. Barbie.

With a year long calendar of exciting launches and initiatives we look forward to celebrating 50 years of the most famous and certainly the most popular fashion doll in the world, Barbie!