The Early Bird Gets the Worm! Great Pricing for the “Growth & Globalization of Triathlon” London Conference

Early line-up of speakers includes Chrissie Wellington, Humphrey Cobbold, Dr. Sarah Springman CBE

ORANGE, CA – May 21, 2013 – Two levels of early bird pricing are now available for the Triathlon Business International (TBI) inaugural conference “The Growth & Globalization of Triathlon,” September 10 – 12, 2013 at the Hilton London Metropole in London, UK. Attendees who register by May 31 will get Early Bird savings between £100 and £150 ($153 and $230 U.S.) over the regular event price. A Summer Special will run between June 1 and July 31 with savings between £50 and £75 ($76 and $115 U.S.). Beginning August 1, standard registration fees will apply. Registration fees include all conference events and meals. A 20% discount is available when more than one person registers on the same order.

TBI is also announcing the first three keynote speakers among the experts who are triathlon storytellers, fact-finders and shapers-of-the-sport who will provide practical, functional and motivational information through multiple general sessions, panel discussions, topical breakout sessions and case studies. With more speakers and panelists to come, these early-bird speakers include:

·       Chrissie Wellington, British triathlete and four-time Ironman World Champion

·       Humphrey Cobbold, CEO, Wiggle LTD, UK-based online retailer of cycling and triathlon-related products; the UK's #1 online cycle shop and the UK’s 5th most popular online sports shop

·       Dr. Sarah Springman, CBE, 1st Vice President, International Triathlon Union

·       Andrew Messick, CEO, World Triathlon Corporation/Ironman

·       Sejal Pietrzak, Sr. Vice President, International, The Active Network

·       Jack Caress, President/CEO, Pacific Sports LLC; President, Triathlon Business International

This first-ever global conference targets retailers, event directors, service providers, manufacturers, industry executives and athletes who make their living in the fastest growing sport on the planet: triathlon. The conference schedule has been coordinated with the ITU Triathlon World Championship Grand Final at Hyde Park to provide convenience without conflict for attendees and participants of both events.

Topics will cover the changing face of online and traditional retailing; maximizing event participation, revenue and media; attracting participants; ROI on sponsorships; social media and mobile trends; international mergers/acquisitions; trends in training, nutrition and equipment; and reports on the 2014 Commonwealth Games and the 2016 Rio Olympic Games.

About Triathlon Business International
Triathlon Business International is the world's leading organization dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBI's mission is to leverage the knowledge, talent, and resources of the leaders in triathlon to the benefit of the sport. Its overarching goals are to increase and retain advocates of and participants in triathlon, and to foster a positive image of the sport globally. To find out more and to register for the inaugural 2013 TBI London conference, please click here. To get information about becoming a member of TBI, or for pricing and contracts for the Triathlon Pavilion at Interbike 2013, please contact TBI general manager Nicole Luque. You can follow TBI on Twitter and Facebook.