Coca-Cola New Zealand Announces Business Commitments To Help Address Obesity
oca-Cola New Zealand is joining the front line in the fight against obesity with a series of business commitments intended to give Kiwis more choice, more information, and more opportunities to get active. The commitments will be introduced tonight (Wednesday) via a prime-time TVC.
Coca-Cola’s actions will focus on four areas:
· Increasing the availability of smaller portion sizes
· Offering a wider selection of low-kilojoule beverage options
· Providing transparent nutritional information in more places, including vending machines
· Helping get people moving by supporting physical activity programs
The TVC highlights to New Zealanders that all kilojoules count in managing weight, including those in Coca-Cola products and in all foods and beverages.
A second TVC will launch on 27th July, which illustrates how there is a brand, portion size and package for all types of soft drink consumers on all types of occasions across the “Coca-Cola” trademark (“Coke”, “diet Coke” and “Coke Zero”).
Print and online media will support the television advertisements.
“Obesity is an epidemic in New Zealand, and overcoming it is going to take the collective efforts of a range of organisations and leaders,” said Paul Fitzgerald, general manager of Coca-Cola New Zealand. “As a leader in the food and beverage industry, we believe we have a responsibility to help encourage positive change in our communities. We’re committed to doing our part. ”
The promises Coca-Cola New Zealand is making build upon a foundation laid in recent years through such developments as the launch of the trendy 300mL packaging, the Stevia-sweetened Fuze Tea line, front of pack energy labelling, and the popular Powerade Challenge.
“There is no silver bullet to solving this issue, but we feel confident that through these commitments, as well as our existing policies and the changes we’ve made already, progress can be made,” said Fitzgerald.