Challenge Family announces international partnership with C4 Sports

Challenge Family today announced a partnership with custom apparel specialists, C4 Sports, which will provide athletes with technical triathlon clothing for training and racing, along with casual wear for down days.

The new Challenge Family exclusive clothing range by C4 Sports will feature generic Challenge Family designs as well as event-specific ranges for each of Challenge Family’s races in North America, Asia and Australasia.
Challenge Family’s focus on quality extends from its races to its global partners and we only look to partner with the best providers for our athletes,” said Challenge Family CEO, Felix Walchshöfer. “C4 Sports’ technical and leisure apparel and merchandise products have a long history of quality and performance with both athletes and race directors. We very much look forward to seeing Challenge athletes around the world wearing their innovative designs.”
Dave Curtz, president of C4 Sports said, "We are very excited to be part of the Challenge Family. From the moment we met Felix and the rest of the Challenge Family we knew that this was something we wanted to be a part of. We are very proud to produce apparel that is worn by athletes when working towards their most important goals, and we take the responsibility of ensuring that our customers are able to focus only on having their best race - something that is a big part of what Challenge is about. Just like the Challenge Family, we are all about the athletes and the sport."
The first of the Challenge designs are launched today at www.challenge-family.com/challenge-store/ while the first of the event-specific designs will be showcased at this weekend’s Challenge Forster in Australia.
The Challenge Family global series of long distance triathlons is changing the face of long distance racing around the world with its focus on athlete experience. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to every athlete, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. The Challenge Family series currently features 22 events around the world including the world’s largest long distance triathlon, Challenge Roth in Germany. Other Challenge Family races take place in Germany, Austria, Canada, UK, France, Spain, Holland, Italy, Denmark, New Zealand, Australia, Thailand, Taiwan and USA.