Special K Unveils New Three-Grain Recipe

There’s good news for Kiwi women today as Kellogg New Zealand announces one of its most popular breakfast cereals is changing for the better. Special K will now have more goodness than ever thanks to a new three-grain recipe.

And whilst Special K will be more nutritious than ever, fans can rest assured their favourite breakfast cereal will still deliver the same great taste they know and love.

The new three grain recipe includes added wholegrain oats which means Special K now provides a source of fibre, wholegrain and contains around 15 per cent less sodium. With about 20 per cent protein, Special K is still one of the highest protein cereals available*.

One cup of Special K with half a cup of skim milk provides 25 per cent of the recommended daily intake of protein which is similar to a poached egg on toast.

Science tells us that protein in the morning supports satiety to help manage hunger**. That’s great news for people wanting to stay on track with a healthy lifestyle.

The iconic breakfast brand is taking a new, healthier direction in 2014 with the recipe makeover being the first significant step.

Kellogg marketing & innovation manager Julian Ng explains the change.

“As a brand we’ve been on a long journey with New Zealand women to help them eat well and live an active lifestyle. In order to evolve with them, we as a brand need to evolve what we offer them. That’s why we’ve improved our recipe, making it more nutritious, but still with the same great taste.”

The new cereal recipe will be used across all varieties of the Special K range including all snacks that feature the Special K flake. It represents a step change for the brand within New Zealand being the first time in the brand’s local history that a recipe adjustment of this nature has been implemented.

Stock will be in-store from late March.