Don't Look Now, but the Crowd Might Just Steal Your Customer

“The Wisdom of the crowds” is the latest buzzword sweeping the internet, from advertising campaigns to product design. Crowdsourcing is starting to become a common and profitable mechanism and Launch Initiative is basing their entire business on this simple concept.

The wisdom of crowds is all around us these days. Wikipedia is one of the best known examples of the early concept at work. Thousands of Wikipedia users have created an encyclopedia that studies have shown is as accurate as traditional volumes like Britannica.

But now businesses are starting to realize this potential and capitalize on it. Launch Initiative a young Australian Company believes that crowdsourcing is the way ahead, so much so that their entire business is based on it.

For Launch Initiative, crowdsourcing is allowing young fashion designer to realize their dreams, by designing clothing for the company. In return for their designs, Launch Initiative is giving the designers cash royalties and world wide exposure into the elusive world of fashion.

“The fashion world is one of the hardest to get into for an aspiring designer. But crowdsourcing is changing all of that. By crowdsourcing our designs we are not only helping and promoting these talented artists, but also staying ahead of the competition. Our crowd dictates everything we do, from marketing, to product design, and right down to sales” Said Martin Hills, Managing Director of Launch Initiative

From this simple concept Launch Initiative is gaining over 100 new customers every month, and turning heads across the world.

Crowdsourcing is one of those wonderful theories that only exists because of the internet. A decade ago it would have been unthinkable that a company in Sydney could have tapped into the huge pool of brilliant designers in Australia, American or even Russia.

But crowdsourcing isn’t just one of those cool web 2.0 ideas – it’s a practical way for businesses to save thousands on a huge variety of tasks and crowds to make thousands doing what they love. For a few hundred dollars, it’s well worth giving it a go.

Go to www.launchinfashion.com to view the latest designs by young talented designer and purchase clothing