2XU and Rowing New Zealand Form High Performance Partnership

Leading high performance sports apparel brand, 2XU, has forged forth in elite sporting circles once more, this time being appointed the Exclusive Apparel Supplier to Rowing New Zealand (RNZ) to the end of 2012. The New Zealand Rowing team – the world’s most successful small boat rowing team - has today announced that clothing manufacturer 2XU will be its exclusive supplier up to and including the 2012 Olympic Games in London.

The Kiwi rowing team, currently boasting no fewer than six elite world champions and a host of up and coming Junior world medallists, has been carefully considering an Official Apparel Partner for some time.

As the existing supplier of high performance uniforms and apparel to the likes of Rowing Australia, Triathlon New Zealand and Triathlon Australia, 2XU was the preferred choice of RNZ’s team officials and athletes alike.

RNZ Chief Executive Officer, Simon Peterson, is delighted with the partnership.

“We’re thrilled with the partnership,” he said. “Alliance with 2XU will allow our rowers to progress to the next level in a sport that demands the finest attention to detail in order to train, race and recover at peak levels.”

Under the comprehensive agreement, 2XU will engineer a specialist collection for RNZ which will include an athlete range, regatta range for officials, apparel for staff plus official RNZ merchandize for friends, family and fans.

RNZ’s athletes were also heavily involved in the consultation process and were able to provide valuable insight into garment specification.

“We look to every advantage we can get on the water and we were all extremely impressed with the 2XU apparel used by the Australian team,” explained four time rowing world champion Mahe Drysdale.

The new partnership commences for the 2010 international season, which will culminate in late October/early November at the 2010 World Championship Regatta, taking place on the Kiwi team’s home water at Lake Karapiro.

“Working with the world’s finest athletes and sporting institutes is integral to 2XU’s high performance formula and we are delighted to add Rowing New Zealand to our enviable list of respected sporting partners,” said 2XU Director of Sales and Marketing, Aidan Clarke.