BikeNZ Signs Major Deal with SKINS to Boost Commonwealth Games Quest
BikeNZ’s quest for success at next month’s Commonwealth Games in Delhi has been boosted by a deal with gradient and dynamic gradient compression apparel market leader, SKINS.
The three-year sponsorship arrangement, with a retail value of more than $1 million, will enable BikeNZ’s elite track and road athletes to compete in the latest technology-driven cycling clothing and train in tailored compression garments at next month’s Commonwealth Games in Delhi.
BikeNZ is delighted with the new partnership with SKINS. BikeNZ High Performance Director, Mark Elliott said the sponsorship will provide their elite riders with not only cutting edge competitive gear but also post-race and training gear to aid recovery.
“The science behind SKINS is irrefutable. In terms of our track programme, it is often measured in 1000ths of a second and the SKINS apparel will provide us with an edge in terms of aerodynamic qualities, performance and recovery.
“Importantly the SKINS research shows that their compression wear significantly aids muscle recovery which is a vital factor during competition, during road tours and during long training campaigns.
“The company is involved in cutting edge scientific testing to further develop their dynamic gradient compression wear which means that we will be the beneficiaries going forward.
“It’s an important sponsorship for our riders at all levels and we look forward to many successes with SKINS at World Championship, Commonwealth Games and Olympic competition.”
SKINS was developed in Australia in 1996 when the company embarked on the challenge to create a sports garment that aided recovery and improved performance.
It has become Australia’s leading compression brand and has seen the company grow into a global brand, with its headquarters now based in Switzerland.
More recently the company has worked with scientists to develop a wearable dynamic pressure monitoring device to accurately test the effects of compression wear under load. This new device, widely accepted in the scientific community, has led to the development of SKINS latest dynamic gradient compression apparel providing more accurate compression and a more comfortable fit to improve sports performance and physiological impact.
“Our core values are around fuelling the true spirit of competition,” said Jaimie Fuller, CEO, SKINS International.
“SKINS salute those who leave their sport better than when they started and we have been very impressed with their high performance programme and the performances of their riders on the world stage over the past two or three years.”
David Watt, New Zealand distributor of SKINS said: “We are sure that the partnership will be mutually beneficial as we both strive for excellence. We are really excited about the opportunity of working together.”
The new SKINS ‘BikeNZ’ cycle clothing and compression garments are currently being tested by the New Zealand track team who are training in Bordeaux in preparation for next month’s Commonwealth Games in Delhi.
Caption: Jaime Nielsen (Hamilton) ready for her test run in Bordeaux.